Data is All-Mighty in today’s digital world. Refined and bigger the data set, more precise and accurate are the decisions you take. Collect the data from more than 11 Lakh pin codes and be ready to wear a crown in your sector.

Market Survey & Understanding Consumer

The data is All-Mighty in today’s digital world. better and bigger the data set, better is the quality of the decision you take. Collect the data from more than 11 Lakh pin codes and be ready to wear a crown in your sector.

Problem

One of the oldest industries in Indian economy is Textile Industry.
When one of India’s largest global conglomerates, with a presence in over 50 countries and businesses across steel, infrastructure and textile with a cumulative revenue of over 6000 Crore; looks forward to expand its business in the retail sector with new consumer products, it comes naturally to them to understand what is going on in the $250 Bn market.
With so many established players offering different quality in different price bands, it is very important to know what actually sells and what not and how distributors restock.
Demography, per capita income, geography and many more complex factors like distributors appetite in terms of investment and stocking, makes the business decision even more critical.

Solution

Welspun relied on Anaxee’s strong outreach network to understand the market by getting access to 6 Lakh+ data points collected by our runners for the client.
The data point consisted of critical data points like GPS locations, actual photographs and competitor’s product photographs which not only ensures reliability but helps in curating the growth strategies. Anaxee touched nearly 1200+ distributors in 7 cities, and will be pivoting to cover PAN India.
The data is being provided in digital format for easy visualization, bringing efficiency and speed to the decision making process.