FMCG · Market Insight
Connecting Colgate’s leadership directly with rural retailers
Bridging the gap between Colgate’s decision-makers and the end users in the remotest parts of UP, MP and Rajasthan.
The challenge
Colgate wanted to penetrate deeper into the remotest areas of Uttar Pradesh, Madhya Pradesh and Rajasthan — and to understand those markets first-hand, rather than through second-hand reports.
What Anaxee did
Anaxee used its extensive reach in those areas to set up a virtual communication channel connecting Colgate’s CXOs with on-ground retailers and customers — at least once a month. Execs got a distinct, direct read on the user persona and the changing pulse of the market, which shaped their marketing strategy, all from the convenience of their own desks.
Want this kind of market line-of-sight?
Tell us the geography and what you need to learn — we’ll put you in direct contact with the ground.
