Go-To-Market (GTM)
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Anaxee’s GTM engine maps the market, profiles every retailer and takes orders on the ground — so brands, OEMs and D2C companies grow real distribution where it is hardest to reach.
The opportunity
Most of India’s demand is offline — and under-served.
The next 500 million customers are in Tier 2, 3, 4 towns and villages. The demand is real; the problem is visibility and reach. Brands simply cannot see or serve these retailers efficiently. That is the gap Anaxee closes.
What our GTM does
More than data collection.
We don’t just hand you a list. We find the shops, tell you which ones matter, and start generating orders — all on one dashboard.
Market mapping
Discover, map and bring every target shop in a city or taluka onto a single dashboard — down to the street.
Retailer profiling (KYR)
Know Your Retailer — acquire, profile and estimate the revenue potential of each shop, so you focus on the ones that move volume.
Order taking
Generate orders, push app adoption and sustain the relationship with regular visits — real sales, not just visibility.
The operating model
Brand controls. Anaxee executes. Distributor fulfils.
Our model plugs into your existing channel — no conflict, no replacing your distributors. You keep control; we add reach.
Brand controls
You own the message, schemes and pricing shown to the retailer.
Runner captures the order
Our Digital Runner meets the retailer and records the intent — the order — on the app.
Distributor fulfils
The order routes to the local distributor for delivery and payment collection.
Zero channel conflict
Distributors get orders without sales effort; you get 100% visibility of retailers.
Why it is different
The new equation.
Traditional supply chain
- Limited visibility of retailers to the brand
- Distributor hires its own feet-on-street for order-taking
- Tier 2/3 retailers go unreached
- Patchy, delayed data
With Anaxee
- 100% visibility of retailers to the brand
- No need to hire your own feet-on-street — activate ours on demand
- Extended reach to nearby Tier 2/3 retailers
- Real-time, verified, on one dashboard
Proof
GTM we have already run.
Udaan
Mapped the target market, drove app installs and onboarded merchants across states through door-to-door GTM.
TTK Prestige
On-ground retailer onboarding to expand distribution into new districts and cities.
Escorts
Met farmers and tractor owners across rural India to generate qualified sales leads.
Welspun
Built a vast retailer directory across cities to acquire merchants in rural and semi-urban markets.
Figures as reported in Anaxee’s client programmes.
Jahaan tak pahunchna hai, hum wahaan pehle se hain.
Ready to expand your distribution?
Tell us the product, the geography and the targets — we’ll design the GTM and show you how we execute and measure it.
