Media Activation · Rural
Sabse Khaas Sarpanch — honouring 2,500+ village heads
A Dainik Bhaskar and Nuvoco rural activation, recognising sarpanchs across the heartland — brought to life village by village.
The challenge
Reaching and recognising thousands of village sarpanchs in person, across a wide rural geography, needs trusted feet on the ground in every district — not just a media buy.
What Anaxee did
Anaxee’s Digital Runners reached sarpanchs across the target regions to execute the recognition activation on the ground and capture participation — bringing a media-brand campaign to life at the village level, with proof of delivery.
2,500+
Sarpanchs engaged
Rural
District-wide reach
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