Auto Care & Lubricants · Go-To-Market
Retailer outreach and GTM for APAR Industries across 14,500 shops
Multi-city, door-to-door retailer outreach to put an auto-care range within reach of mechanics and auto-parts retailers.
The challenge
Putting an auto-care product within reach of mechanics and auto-parts retailers means covering a highly fragmented, multi-city retail base on the ground — the kind of coverage a fixed team struggles to reach.
What Anaxee did
Anaxee’s Digital Runners mapped and visited auto-care and parts retailers across target cities, introduced the range, captured verified shop profiles, and built district-wise coverage data the brand could act on.
14,500
Retail shops reached
Multi-city
Door-to-door coverage
Want results like these?
Tell us the product, the geography and the targets — we’ll design the campaign and show you how we execute and measure it.
