Agri-Tech · Farmer Data & Onboarding
2,42,672 farmers onboarded for DeHaat across 3,667 villages
Anaxee activated 671 Digital Runners in deep rural areas to map farmers and show DeHaat where to open its next centres.
The challenge
DeHaat needed verified, on-ground farmer data to decide strategically where to open centres across 5,000+ villages. That kind of ground truth — who the farmers are, what they grow, where the demand clusters sit — cannot be gathered remotely.
What Anaxee did
Anaxee activated a network of 671 Digital Runners in deep rural areas to reach every farmer within the target region. The runners created awareness about DeHaat and collected the hot, decision-grade data the company needed — onboarding 2,42,672 farmers in the process.
Want results like these?
Tell us the product, the geography and the targets — we’ll design the campaign and show you how we execute and measure it.
