Tractors & Agri · Lead Generation
25,000 qualified tractor leads from rural India for Escorts
Digital Runners met farmers and tractor owners across 225 districts to generate verified, follow-up-ready sales leads.
The challenge
Reaching genuine tractor buyers means meeting farmers where they are — spread across hundreds of farming districts — and capturing real purchase intent that the dealer network can act on quickly.
What Anaxee did
Anaxee’s Digital Runners met farmers and tractor owners face to face, profiled their requirement, and logged qualified leads with verified contact and location details — routed to Escorts for dealer follow-up, all tracked on the dashboard.
1,77,522
Farmers met
25,000
Tractor leads generated
225
Districts
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