Media · Civic Engagement
Suniye Netaji — 4,000+ citizen videos captured in two weeks
A nationwide civic campaign with India Today, turning real citizen voices into 50,000+ postcards delivered to their representatives.
The challenge
Capturing authentic citizen voices from across the country — on video, at scale, inside a tight two-week window — is well beyond the reach of a studio or a call centre.
What Anaxee did
Anaxee’s Digital Runners fanned out across locations to record citizens’ messages on camera and convert them into postcards delivered to elected representatives — a true last-mile media operation, executed fast and documented end to end.
4,000+
Citizen videos captured
50,000+
Postcards delivered
2 weeks
Turnaround
Want results like these?
Tell us the campaign, the geography and the timeline — we’ll design it and show you how we execute and measure it.
