FMCG · Consumer Feedback
Rural product feedback that repositioned Organic India
Honest feedback from farmers in the remotest corners, used to sharpen product positioning.
The challenge
Organic India — which deals in organic tea, body care, herbal formulations, detox and packaged food — needed a team of volunteers to gather genuine product feedback from customers living in the remotest corners of the country.
What Anaxee did
With its extensive feet-on-street network, Anaxee touched base with the target regions and collected feedback from 500+ farmers in deep rural areas. The reviews helped Organic India reframe its product positioning for that dedicated audience.
500+
Farmer feedbacks
Deep rural
Remotest corners
Repositioned
Product strategy
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