Samunnati — FPO & Farmer Outreach Case Study

Samunnati — FPO & Farmer Outreach Case Study

Agri-Finance · FPO Outreach

Reaching 1,00,000 farmers across 35 FPOs for Samunnati

Last-mile outreach to farmer producer organisations across 800 villages — delivered and verified on the ground.

The challenge

Agri value-chain enablers like Samunnati need to reach and engage farmers through their FPOs across a wide rural spread — consistently, and with data that proves it happened.

What Anaxee did

Anaxee’s Digital Runners worked across FPOs and villages to reach farmers directly, deliver the programme on the ground, and capture participation data on the central dashboard for full visibility.

1,00,000
Farmers reached
35
FPOs
800
Villages

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