Media & Broadcast · Feedback
Content and channel-reach feedback for Sony TV
PAN-India feedback on programming and signal availability, gathered from India’s interiors.
The challenge
Sony TV needed feedback on its promos and content, and wanted to check channel availability across geographies — insight that only comes from reaching real viewers where they are.
What Anaxee did
Anaxee’s PAN-India reach covered unique geographies and demographics to gather varied feedback on both content and channel availability. The findings helped Sony gauge viewership and how far it had penetrated into India’s interiors, and informed its marketing and expansion plans.
195
Residents surveyed
5
Districts · 5 states
Content + reach
Viewer feedback
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