B2B E-commerce · Go-To-Market
Door-to-door merchant acquisition for Udaan across 22 states
Anaxee’s on-demand Digital Runners mapped local markets, drove app installs and onboarded kirana and wholesale merchants for one of India’s largest B2B marketplaces.
The challenge
Udaan needed to discover, verify and activate retailers deep in Tier 2, 3 and 4 markets — faster and far wider than a fixed field team could reach. The buying is offline, the shops are scattered, and visibility on the ground is thin.
What Anaxee did
We activated Digital Runners city by city. Each Runner walked the market street by street, installed and demonstrated the app with the shopkeeper, captured verified shop details, and pushed the first order — every visit logged live on Anaxee’s central dashboard so Udaan could see coverage and quality in real time.
Want this kind of reach for your brand?
Tell us the product, the geography and the targets — we’ll design the GTM and show you how we execute and measure it.
