Textiles & Home · Merchant Acquisition
A 25,000-retailer directory built for Welspun across 50 cities
Anaxee mapped retail and acquired merchants across rural and semi-urban markets — turning scattered shops into structured, usable data.
The challenge
To grow distribution, Welspun needed a verified, structured directory of relevant retailers across many cities — the kind of ground-truth data that is hard to assemble remotely or keep current.
What Anaxee did
Digital Runners canvassed markets city by city, identified and profiled relevant retailers, and built a clean, structured merchant directory on Anaxee’s dashboard for the brand’s sales teams to activate.
25,000
Retailers reached
50
Cities
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