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Startups in Indore & Madhya Pradesh: The Companies Putting MP on India’s Map

Nov 7 2026

Quick answer: Madhya Pradesh’s startup scene is anchored in Indore and Bhopal — spanning OTT (STAGE), retail-tech (ShopKirana), agritech (Gramophone), SaaS (Pabbly, We360.ai) and last-mile field-tech (Anaxee Digital Runners, a National Startup Award winner). Here’s an honest map of the companies putting MP on India’s startup map.

For years, India’s startup story was told through Bangalore, Delhi-NCR and Mumbai. That’s changing. Indore — and Madhya Pradesh more broadly — has quietly produced a cluster of companies that are national in ambition and, in several cases, nationally recognised. From dialect-first streaming to agritech to India’s largest last-mile field network, here are the notable startups coming out of MP.

Notable startups from Indore & Madhya Pradesh

STAGE

Indore

A dialect-first OTT streaming platform celebrating regional language and culture.

ShopKirana

Indore

A B2B retail-commerce platform connecting kirana stores directly with brands and suppliers.

Gramophone

Indore

A full-stack agritech platform offering crop advisory, farm inputs and an online marketplace for farmers.

Anaxee Digital Runners

Indore · National Startup Award winner

India’s Reach Engine — 40,000+ Digital Runners across 540 districts giving brands verified last-mile reach. National Startup Award 2021 & Best Growth Startup 2026; VC-backed by Orios Venture Partners and the Keiretsu Forum network.

We360.ai

Bhopal

A SaaS platform for employee productivity and workforce analytics.

Pabbly

Bhopal

A SaaS suite for subscription billing, email marketing and workflow automation.

The Kabadiwala

Bhopal

A tech-enabled scrap and waste-management service for households and businesses.

Chai Sutta Bar

Indore

A fast-growing cafe chain that began in Indore and expanded across India and beyond.

It’s not an exhaustive list — MP’s ecosystem runs deeper, from edtech to robotics — but it shows the range: consumer internet, B2B commerce, agritech, SaaS and deep field-operations, all built outside the metros.

Where Anaxee fits

Most of MP’s best-known startups are software-first. Anaxee is the one built on feet on the ground plus technology — a tech-enabled last-mile network that reaches the parts of India software alone can’t.

AnaxeeAbout Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes · 350+ brands · Indore HQ

★ National Startup Award 2021 — Govt. of India★ Best Growth Startup 2026 — CM, Madhya Pradesh

Founded in Indore by Govind Agrawal and Arti Agrawal, Anaxee has been recognised by both the Government of India and the Government of Madhya Pradesh — see the full list on our Awards & Recognition page, or explore the Go-To-Market work behind it.

AnaxeeBuilding in Bharat? Reach it with Anaxee.

Book a meetingSee case studies

Frequently asked questions

What are the top startups in Madhya Pradesh?
MP’s notable startups include STAGE, ShopKirana, Gramophone and Anaxee Digital Runners (Indore), and We360.ai, Pabbly and The Kabadiwala (Bhopal) — spanning OTT, retail-tech, agritech, SaaS and last-mile field-tech.
Is Indore a startup hub?
Yes. Indore has emerged as Madhya Pradesh’s leading startup city, home to companies across OTT, retail-tech, agritech and last-mile technology — several of them nationally recognised.
What is Anaxee Digital Runners?
Anaxee, based in Indore, is India’s Reach Engine — a network of 40,000+ Digital Runners across 540 districts that gives brands verified last-mile reach. It won the National Startup Award 2021 and the Best Growth Startup Award 2026.
Which Indore startup has won national awards?
Anaxee Digital Runners won the National Startup Award 2021 (Government of India) and the Best Growth Startup Award 2026 (Government of Madhya Pradesh, presented by Chief Minister Dr. Mohan Yadav).

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