Kitchen Appliances · Distribution Expansion
On-ground retailer onboarding to open 27 new districts for TTK Prestige
Anaxee’s Digital Runners expanded distribution for a leading kitchen-appliances brand into new cities and districts — store by store, on the ground.
The challenge
TTK Prestige wanted to widen its retail footprint beyond established metros into newer cities and districts. Identifying and onboarding the right stores on the ground, district by district, is slow and expensive with a fixed field team.
What Anaxee did
Anaxee deployed Digital Runners across the target cities to identify relevant stores, onboard them, and capture store-level details on the central dashboard — giving the brand a verified, district-wise view of its expanding network.
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