Anaxee employment opportunities in rural India

Anaxee shows how Digital Technology can provide Employment Opportunities in Rural India.

In current Covid times, technological advancements in the Digital sphere are increasingly shaping various aspects of our life. In the past two decades, India has witnessed exponential economic growth and is ranked among the top five economies of the world. However, this growth hasn’t helped to provide employment opportunities in the rural areas of our country.

Seeing this Prime Minister, Narendra Modi has prioritized radical digitalization to induce economic inclusiveness through a host of initiatives like ‘Digital India’ to provide impetus and opportunity to rural citizens so as to ensure that they are equal participants in India’s growth story. As per Niti Aayog, in 2050, over half of India’s population will still be rural.

By utilizing the opportunities provided by “Digital India”, Indore base Annexe Digital Runners Pvt. Ltd., a forerunner among startups in digital innovation, has been playing an active role in transforming millions of lives in Rural India. Through its app-based services, reaching far beyond into the remotest part of India, Anaxee is covering the length, breadth, and depth of India – from Kutch to Kamakhya, from Kashmir to Kanyakumari. Currently, the company has operations in 26 states and is engaged in building India’s largest last-mile network of 250000 Digital Runners who are tech-enabled feet-on-street of rural youth, spread across 540 Districts, 26 States, and 11000 Pin codes.

Anaxee is using Digital Technology to provide Employment Opportunities in Rural India.

Anaxee, a tech-enabled last-mile outreach, and data collection company is uniquely poised to assist in the radical seamless digital rural transformation from the ground up for the vast rural citizen base in the country. It has been part of India’s digital journey starting from the grassroots level and will enable its rural population to be an integral part of India’s growth trajectory.

At the helm of this tech startup is Shri. Govind Agarwal, its firebrand CEO & Founding Director who predicts “The traditional ways of doing business in rural areas will change much more than we ever imagined and will see the deployment of innovative digital technologies in ways of doing business and creating employment opportunities in the sunrise market segments of tier 2 & 3 cities of Rural India”.

Anaxee has innovated “Digital Runner” a tech-enabled personified feet on street comprising of youths of rural India and equipped them with app-based technology on their Smartphones in form of “Anaxee Partner App” & “Anaxee Digital Runner App”, designed to provide a multitude of benefits as well as a variety of electronic services to villagers. Through these apps, these “Digital Runners” earn handsome sums of money by successfully completing tasks assigned to them.

Among the electronic services, Anaxee’s “Project Swaraksha”, the door-to-door COVID vaccination awareness campaign covering the villages of India, aims to reach out to the people living in the remotest villages, who have “vaccine hesitancy” for convincing them to get vaccinated. The Digital Runners working under this project have to educate and counsel such people about the benefits of getting vaccinated and also have to ensure that they take their vaccine shot as soon as possible. Under this project the earning potential for the rural youth is excellent.  A Digital Runner is paid a sum of Rs. 50/- per vaccinated person and thus can earn anywhere from Rs. 5,000/- to Rs. 15,000/- per week!

This will provide additional income avenues to the village youths within their rural areas along with a host of other services offered by Anaxee such as Rural Survey, App Marketing, Data Collection, Address & KYC Verification as well as Digital Customer onboarding. These opportunities will also help in curtailing their mass migration to bigger cities for finding work. Anaxee is thus promoting their digital and financial inclusivity, promoting rural entrepreneurship and building rural employment opportunities as well as spearheading the dramatic rural change that’s underway.

Anaxee, helming a socio-economic revolution by reaching remote villages through its Digital Runners

Through its Digital Runners, Anaxee is slowly reshaping every aspect of life in villages by introducing accessible Smartphone app-based technology, catering to the new, emerging needs of rural citizens. Here, Anaxee has made significant contributions towards creating employment opportunities for the youth living in the rural areas of our country by helping them to find meaningful employment for themselves in their own villages or local areas. Thus Anaxee is playing a decisive role in bringing about socio-economic development across different remote geographic locations in Rural India.



Rural Survey

It’s critical to know what, how and why the 69% of India is doing. Get real insights from rural India to make effective decisions about your product, expansion strategy, ROI and what not.


When an organization begins expanding to new areas, especially when they are establishing brick & mortar outlets, it requires substantial efforts in terms of critical decision making about which area to choose, what products should be placed, figuring out the meaningful audience; all this is a daunting task.


DeHaat, a tech driven company targeting a trillion dollar agriculture market, a sector which employs 58% of Indian population, is penetrating with its innovative delivery model and data driven insights.
DeHaat is now expanding its business and reaching more farmers to empower the backbone of the Indian economy.
Problem is simple but a herculean one, how to reach millions of farmers and get meaningful data?
Problem is simple but a herculean one, how to reach millions of farmers and get meaningful data?


Solving the above problem requires significant efforts at each level like training partners to ask questions in the local language, process of collecting data on digital platforms, reaching the target audience of million people on ground in a month or two
DeHaat partnered with Anaxee to solve the problem of “last mile reach” to understand the farmers of India about their spending behavior, what kind of products farmers prefer and many more insights.

Anaxee with its strong network of “Digital Runners” took up the challenge to bring insightful data for an extended geographical region from thousands of responses gathered.
Anaxee activated more than 700 runners at once to collect data from farmers. In this process Anaxee covered around 1300 villages and collected over 1.2 Lakhs data points from various geographical areas suggested by DeHaat.
With this large data-set and meaningful insights, DeHaat was able to make many business critical decisions.

App Marketing


Education is the foundation upon which we will build our future. Thanks to technological infrastructure & advances, reachability has grown manyfold. Byjus, the world’s largest edtech startup with valuation of $5 Bn has been trying to reach out to students & parents with various endorsements from Shahrukh Khan to showcase how useful their learning application is for the kid’s future.
To engage and to help people understand the uniqueness of offerings is difficult with few seconds of advertisement. To adopt any product its necessary for people to grasp how useful it is, what features are available with the application, how kids are becoming more & more tech savvy, and how Byju’s APP can be a building block of a child’s future.

With our extended reach in various cities especially amongst people who use smartphones and have internet accessibility, we took up the work to reach out to target audience with proper message about the application usage & usefulness.
We have covered Tier 2 cities, our digital runners met hundreds of students along with parents, sat down with them to show how learning from Byjus can make a substantial difference in the way they perceive study and how children can learn new things by interactive video lectures, doubt clearing sessions and many more things for an all round education.

Data Collection

Data is All-Mighty in today’s digital world. Refined and bigger the data set, more precise and accurate are the decisions you take. Collect the data from more than 11 Lakh pin codes and be ready to wear a crown in your sector.

Market Survey & Understanding Consumer

The data is All-Mighty in today’s digital world. better and bigger the data set, better is the quality of the decision you take. Collect the data from more than 11 Lakh pin codes and be ready to wear a crown in your sector.


One of the oldest industries in Indian economy is Textile Industry.
When one of India’s largest global conglomerates, with a presence in over 50 countries and businesses across steel, infrastructure and textile with a cumulative revenue of over 6000 Crore; looks forward to expand its business in the retail sector with new consumer products, it comes naturally to them to understand what is going on in the $250 Bn market.
With so many established players offering different quality in different price bands, it is very important to know what actually sells and what not and how distributors restock.
Demography, per capita income, geography and many more complex factors like distributors appetite in terms of investment and stocking, makes the business decision even more critical.


Welspun relied on Anaxee’s strong outreach network to understand the market by getting access to 6 Lakh+ data points collected by our runners for the client.
The data point consisted of critical data points like GPS locations, actual photographs and competitor’s product photographs which not only ensures reliability but helps in curating the growth strategies. Anaxee touched nearly 1200+ distributors in 7 cities, and will be pivoting to cover PAN India.
The data is being provided in digital format for easy visualization, bringing efficiency and speed to the decision making process.

Address Verification

Data is All-Mighty in today’s digital world. Refined and bigger the data set, more precise and accurate are the decisions you take. Collect the data from more than 11 Lakh pin codes and be ready to wear a crown in your sector.


In a country like India, with such an enormous landmass with such a varied geography, it’s always difficult to reach every corner and get the correct.
A big brand in the BFSI sector with millions of customer base and heavy legacy infrastructure while implementing its digital strategies for the coming generations wanted to have a partner who can verify the addresses for existing and upcoming customers. The problem was the stringent budget allocated to implement this. Apart from being a norm it’s also useful for the company to reduce fraud.


With a tight budget and customers at scattered geographies, they contacted Anaxee with the problem. We implemented a pilot project for them to show how accurate , well defined and authentic data we can provide them.
After the pilot, with some efficiency modelling we rolled out the complete project.
Anaxee activated hundreds of Digital Runners to gather authentic data which is also cross verified by our internal teams and provided millions of data points with proofs in ⅓ of the time taken by other companies that too with minimum expenses.

KYC/ Address Verification

The wrong data is not just crap but damaging as well. We understand the need for accurate data and do quality checks, so you don’t have to worry a bit. 100% verified data that too in record time.
When everything is going digital and digital services are penetrating in the deeper india, it becomes quite necessary for customers to know their customer or validate their identity.
As per RBI guidelines it is mandatory to have a KYC. Companies spend lots of time and money in getting KYC done for the customer.

One such bank in order to be compliant and safe started doing KYC met with many challenges, first being the authenticity of the data, secondary issues were time to collect the data, expenses of getting KYC done , digitizing data and getting meaningful insights from collected data.

Anaxee with the power of its digital runners and last mile reach activated the network to collect data. We have covered over 1000 villages by deploying more than 600 runners and collected and verified the customer for our client in a record time. We have collected millions of data points apart from KYC details to ensure maximum ROI for the bank.
Not only that, based on the collected data we have also given them insights on customers profile which is helping them to target any services efficiently.

Digital Customer Onboarding

When your customers get on-boarded on your digital platform, things start changing.
Clarity, insights and easy management are few perks that come with Digital Customer Onboarding.

India homes 17.7% of the world population which is scattered across rural, semi-urban, and urban areas. Though it is simple for brands to plan business expansion and market in urban areas, the option to market in semi-urban and rural areas are very limited which hinders the reach to a large number of end-customers.


Agrostar, an agri-tech platform, wanted to reach farmers across a predefined geography to promote it’s app and enable large scale adoption of their agritech services. Their challenge was to reach farmers in villages and explain to them the benefits of going online for their irrigation requirements.


Anaxee activated its network of digital runners across 1300 villages across India. The runners approached 25,000 farmers at their doorstep to illustrate the benefits of adopting Agrostar and registered them on the app. Our network helped agrostar touch a market segment which most channels of marketing are not equipped to cover along with a personalized pitch and spreading representatives across the spectrum.