Electrical Shop Survey in India: Wires, Switches & Fittings Retail Audit

Electrical Shop Survey in India: Wires, Switches & Fittings Retail Audit

An Anaxee Digital Runner surveying an electrical goods and fittings shop in India
An Anaxee Digital Runner auditing an electrical goods shop — stock, brands and counter price.
Quick answer: An electrical shop survey is on-ground data collection from electrical goods retailers and distributors — wires, cables, switches, MCBs, fittings, lighting and fans — capturing what each shop stocks, at what price, and which brand the counter and the electrician recommend. Anaxee runs it end to end: the app, 40,000+ Digital Runners, the back office and the AI quality check, as one partner.
AnaxeeAbout Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Trusted by 350+ brandsIndia’s Reach Engine since 2016

In electrical goods, the counter and the electrician decide the sale. Your distributor’s billing won’t tell you whether your cables and switches are actually stocked, what gauge and brands sit on the shelf, what price the shop quotes, or which competitor the electrician is pushing to the contractor. An electrical shop survey captures all of it — shop by shop, with geo-tagged, photo-backed proof.

The challenge is reach: electrical and hardware shops are scattered across every town and mandi in the country. Getting a trained person into each one, correctly, is a people-and-logistics problem — exactly what Anaxee is built for.

What an electrical shop survey captures

  • Stock by brand & gauge — wires, cables, switches, MCBs, fittings, lighting, fans; your SKUs vs competitors on the shelf.
  • Price & margin — the counter price, dealer margin and scheme vs your list price.
  • Electrician & counter influence — which brand the shop recommends to the contractor, and why.
  • Distributor-claim verification & outlet mapping — do the claimed dealer outlets exist, and where are the shops you’ve never reached.

A tool is not a survey

A survey app is the easy part. The real work is the people who walk into every electrical shop, the back office that routes and manages them, and the quality control that proves the data. Anaxee gives you the whole stack — see the full picture on our retail shop survey page.

Proof — a national electrical survey, run by Anaxee
14,500
electrical & appliance shops surveyed for APAR Industries across 4 states
Stock, pricing and dealer data captured shop by shop, geo-tagged and verified — the exact electrical fieldwork most agencies can’t staff at scale.
Anaxee project for APAR Industries. Read the APAR case study →

Where technology and AI change the game

Every visit runs on the Anaxee Partner app — 100,000+ downloads, proven on projects reaching 3 million+ people — with an inbuilt training program per form and inbuilt per-field payment management. Visits are geo-tagged and time-stamped, photos flow to a live dashboard and REST API, and AI reads the field photos to flag mismatches and fabricated visits before human QA validates every record.

AnaxeeProof on the ground — shop surveys we’ve run
14,500electrical & appliance shops · 4 statesAPAR IndustriesRead case study →30,000shops · 9 categories · VidarbhaUdaanRead case study →25,000retailers · 50 citiesWelspunRead case study →

75,000+ retail outlets surveyed across projects. See all case studies →

Frequently asked questions

What is an electrical shop survey?
On-ground data collection from electrical goods retailers and distributors — wires, cables, switches, MCBs, fittings, lighting and fans — capturing stock, price, dealer margin and electrician influence, with geo-tagged, photo-backed records.
Can you verify our distributor’s claimed dealer outlets?
Yes. Runners visit the claimed outlets, confirm they exist and stock your range, and map the electrical shops you haven’t reached — all geo-tagged and photo-verified.
Do you provide the app and the field people?
Both, end to end — the Anaxee Partner app, 40,000+ trained Runners, the back office, AI + human QA and a live dashboard. Unlike tool-only vendors, you get the whole stack from one partner.
Can you reach electrical shops in small towns and industrial mandis?
Yes. With 40,000+ Runners across 540 districts and 11,000+ pincodes, we cover Tier 2, 3 and 4 towns and hardware mandis, not just metros. For APAR we covered 14,500 electrical and appliance shops across four states.

Run your electrical shop survey with Anaxee

From one state to all of India, Anaxee scopes, staffs, runs and verifies your electrical shop survey. Part of our retail shop survey and Go-To-Market work — see also our electronics shop survey.

AnaxeeNeed an electrical shop survey run end to end? Anaxee will do it.

Book a meetingCall

Tell us about your electrical shop survey

Share the categories, the states and what you want captured — our team will get back within one working day.