Electronics Shop Survey in India: Appliance & Electronics Retail Audit

Electronics Shop Survey in India: Appliance & Electronics Retail Audit

An Anaxee Digital Runner surveying an electronics retail shop in India
An Anaxee Digital Runner capturing stock, display and price data inside an electronics retail shop.
Quick answer: An electronics shop survey is on-ground data collection from electronics and appliance retailers — what each shop stocks, displays and demos, at what price, and which brands it pushes at the counter. A survey app alone can’t do it; you need trained people inside the shops, a team running the project and quality checks on every record. Anaxee gives you all of it — the app, 40,000+ Digital Runners, the back office and the AI quality check — as one partner.
AnaxeeAbout Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Trusted by 350+ brandsIndia’s Reach Engine since 2016

If you sell televisions, refrigerators, air conditioners, washing machines, kitchen appliances or any consumer electronics, your distributor’s billing only tells you what shipped — not what’s actually on the shelf, what’s on demo, what price the shop quotes a walk-in customer, or which competitor the salesman recommends at the counter. An electronics shop survey answers all of that, shop by shop, with a geo-tagged, photo-backed record from every visit.

The hard part was never the questionnaire. It’s getting a trained person into thousands of electronics and appliance shops — across metros, Tier 2, 3 and 4 towns — correctly, and proving they were really there. That’s a people-and-logistics problem, not a software problem.

What an electronics shop survey captures

  • Stock & SKU availability — which of your models are actually in the shop, and which competitor models sit beside them.
  • Display & demo units — is your product on live demo, which shelf, eye-level or bottom, with working signage.
  • Price vs MRP — the actual counter price and discount against your MRP and the model next to it.
  • Counter push & competitor schemes — what the salesman recommends and which brand’s offer is live at the shop.
  • Dealer feedback & outlet mapping — retailer sentiment, plus a full map of the electronics shops you’ve never reached.

A tool is not a survey

A survey app is the easy 10%. The other 90% — finding, training, routing, paying and policing the people who walk into every shop — is what decides whether the data is real. Anaxee is the rare partner that gives you the whole stack, not just the form. Read the full picture on our retail shop survey page.

Proof — electronics among nine categories
30,000
shops surveyed for Udaan across Vidarbha — electronics, mobile, home & kitchen and more
Every target shop in 52 sub-districts, scouted shop by shop — electronics and appliances were a core category in the brief.
Anaxee project for Udaan. Read the Udaan case study →

Where technology and AI change the game

Every visit is captured in the Anaxee Partner app — 100,000+ downloads, proven on projects reaching 3 million+ people. It builds any survey form, carries an inbuilt training program so each surveyor is trained on your electronics brief before fieldwork, and has inbuilt payment management per form field. Every visit is geo-tagged and time-stamped, with shelf and demo photos flowing to a live dashboard and REST API. Then AI reads the photos — flagging a shelf shot that doesn’t match the brief and catching visits that never really happened — before a human QA team validates every record.

AnaxeeProof on the ground — shop surveys we’ve run
30,000shops · 9 categories · VidarbhaUdaanRead case study →14,500electrical & appliance shops · 4 statesAPAR IndustriesRead case study →25,000retailers · 50 citiesWelspunRead case study →

75,000+ retail outlets surveyed across projects. See all case studies →

Frequently asked questions

What is an electronics shop survey?
It’s on-ground data collection from electronics and appliance retailers — capturing stock, display and demo units, counter price vs MRP, competitor push and dealer feedback, with geo-tagged, photo-backed records from each shop.
Which electronics categories can you cover?
Televisions, refrigerators, air conditioners, washing machines, kitchen and small appliances, audio, and consumer electronics — plus mobile and telecom. For Udaan we covered electronics, mobile, home & kitchen and six other categories across 30,000 shops.
Do you provide the survey app, or the field people too?
Both, plus everything in between — the Anaxee Partner app (100,000+ downloads), 40,000+ trained Runners, the back office that runs the project, the AI + human quality check and the live dashboard. One partner, end to end.
Can you reach electronics shops in small towns, not just metro showrooms?
Yes — that’s our edge. With 40,000+ Digital Runners across 540 districts and 11,000+ pincodes, we reach Tier 2, 3 and 4 electronics and appliance shops an urban panel can’t.
How do you prove the surveyor actually visited the shop?
Every visit is geo-tagged and time-stamped with shop and shelf photos. AI flags mismatches and fabricated visits, and a human QA team validates against pre-set benchmarks; suspect records are rejected and redone.

Run your electronics shop survey with Anaxee

From one city to all of India, Anaxee scopes, staffs, runs and verifies your electronics shop survey end to end. It’s part of our retail shop survey and Go-To-Market work — see also our mobile shop survey and electrical shop survey.

AnaxeeNeed an electronics shop survey run end to end? Anaxee will do it.

Book a meetingCall

Tell us about your electronics shop survey

Share the categories, the cities and what you want captured — our team will get back within one working day.