How Anaxee Delivers: Field Execution, Quality Control & a Live Dashboard

About Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Trusted by 350+ brandsIndia’s Reach Engine since 2016

Anyone can promise feet on the ground. The real question a serious buyer asks is the next one: once thousands of people fan out across hundreds of districts, how do you know the work actually happened, and how do you get it back as data you can use? That gap — between the visit and the verified record on your screen — is where most field programmes fall apart.

Anaxee is built to close it. We don't just send people; we run the whole chain — plan, capture, quality-check and deliver — as one tech-enabled system. This is a look inside that system: the field force, the app, the quality framework and the live dashboard you actually log into.

From brief to live dashboard — how a field project runs

Every Anaxee project moves through the same five stages. The difference from a plain field agency is that the whole chain is instrumented — nothing depends on a surveyor's word.

The field force and the app

The person at the door is a Digital Runner — a local, a son or daughter of the soil who already lives in that market and is trusted there. What makes thousands of them work as one system is the Anaxee Partner app (100,000+ downloads), which turns every visit into a structured, provable event.

• Local presence, everywhere. A confirmed runner in the city or village already — no mobilising a team from scratch for each district.
• Beat-route planning. The app plots each runner's day as an optimised route, so coverage is planned — no area missed, no shop double-counted.
• Works offline. Interviews and audits are captured in no-network villages and sync automatically later — the geo-tag and timestamp preserved.
• Geo-tag, photo & audio on every record. Each visit is tied to a real place and moment, with evidence attached — not a form someone could fill from a tea stall.
• Trained before they start. An inbuilt 24×7 Learning Portal with bilingual video tutorials trains every runner on that specific project's form before fieldwork begins.

The live dashboard — last-mile visibility on your screen

This is the part buyers remember. Instead of a monthly PDF that's already out of date, you get a centralised dashboard you log into and watch fill as the fieldwork happens. Every record arrives as a single, rich row — the captured data, the geo-tagged photo, the audio clip and a verified status, together:

Quality control — a 6-step framework

A model that generates thousands of data points lives or dies on quality. Anaxee runs a defined framework on every project so the data you see is data you can trust:

Where AI changes the game

The quality framework used to be all human. Now AI does the heavy lifting on top of it. Anaxee builds and deploys AI that reads the field photos and records — flagging an image that doesn't match the brief, cleaning and de-duplicating messy outlet and household lists, and spotting the statistical fingerprints of a visit that never really happened. It turns thousands of raw photos and forms into structured, searchable data, and lets quality checks scale across hundreds of districts without a back office drowning in manual review. The human QA team then focuses on the edge cases the AI surfaces — the best of both.

How Anaxee helps

Anaxee — India's Reach Engine, a National Startup Award winner working with 350+ brands and organisations — runs this whole system across 540 districts and 11,000+ pincodes: the field force, the app, the quality framework and the live dashboard and API. Whether it's a go-to-market rollout, a household survey, a retail audit or a national social programme, you get the same instrumented delivery — and the same dashboard to watch it on. It's all part of our field data-collection work.

Proof on the ground — delivered on this system

30,000shops · 52 citiesUdaanRead case study →₹1.32 Cr947 runners · 12 monthsAmazon EasyRead case study →29.8 lakhcounselled · 227 districtsProject SwarakshaRead case study →

From a 947-runner retail rollout to a 22,000+ runner national programme — one platform. See all case studies →

Related reading

Large-scale field surveys in India →Household survey in India →

What happens when you reach out to Anaxee

1. Tell us the project — what to capture, where, and how many.
2. A real person calls back — our Indore team, within one working day.
3. We scope a pilot — live on the dashboard, from a district or two, before you scale.

A 130+ person team in Indore and 40,000+ Digital Runners on the ground — your enquiry reaches people who deliver projects like this every day, not an inbox that goes quiet.

Frequently asked questions

The bottom line

Field work is easy to promise and hard to prove. What separates a reliable partner from a risky one is the system around the visit — the app that captures it, the framework that checks it, and the dashboard that shows it to you, live. That instrumented chain, from brief to dashboard, is what Anaxee delivers — whether the project is a thousand shops or three million homes.