Mobile Shop Survey & Data Collection in India

Mobile Shop Survey & Data Collection in India

An Anaxee Digital Runner surveying a mobile and telecom retail shop in India
An Anaxee Digital Runner capturing handset stock, recharge and counter data at a mobile shop.
Quick answer: A mobile shop survey is on-ground data collection from mobile and telecom retailers — handset stock, accessories, recharge and activation points, counter price and which brand the shopkeeper pushes. Anaxee runs mobile shop data collection end to end: the app, 40,000+ Digital Runners, the back office and the AI quality check, as one partner.
AnaxeeAbout Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Trusted by 350+ brandsIndia’s Reach Engine since 2016

In mobile retail, the counter makes the sale. For a handset brand, an accessory maker or a telecom operator, the real questions are: is your model in stock and on display, what price is quoted to a walk-in, which handset the shopkeeper recommends, and whether your activation or recharge point is actually live. A mobile shop survey — also called mobile shop data collection — answers all of it, shop by shop, with geo-tagged, photo-backed records.

India’s mobile shops run from flagship stores to tiny recharge counters in every bylane. Getting a trained person into each one, and proving the visit, is a reach problem — which is exactly what Anaxee does.

What a mobile shop survey captures

  • Handset & accessory stock — which models and accessories are on the shelf, yours vs competitors.
  • Price & offers — counter price, exchange and finance offers vs your MRP and the model beside it.
  • Recharge & activation points — is your SIM activation / recharge presence live and visible at the shop.
  • Counter push & display — which brand the shopkeeper recommends, plus POSM and branding compliance.
  • Outlet mapping — a full map of the mobile shops and recharge points in a town, including the ones you’ve never reached.

A tool is not a survey

A survey app doesn’t walk into a mobile shop. The people, the routing, the back office and the quality check do — and that’s where most vendors stop. Anaxee gives you the whole stack; see the full picture on our retail shop survey page.

Proof — mobile among nine categories
30,000
shops surveyed for Udaan across Vidarbha — mobile, electronics and seven more categories
Mobile was a core category in the Udaan brief — every target shop in 52 sub-districts, scouted shop by shop.
Anaxee project for Udaan. Read the Udaan case study →

Where technology and AI change the game

Every visit runs on the Anaxee Partner app — 100,000+ downloads, proven on projects reaching 3 million+ people — with an inbuilt training program per form and inbuilt per-field payment management. Visits are geo-tagged and time-stamped, photos flow to a live dashboard and REST API, and AI reads the field photos to flag mismatches and fabricated visits before human QA validates every record.

AnaxeeProof on the ground — shop surveys we’ve run
30,000shops · 9 categories · VidarbhaUdaanRead case study →14,500electrical & appliance shops · 4 statesAPAR IndustriesRead case study →25,000retailers · 50 citiesWelspunRead case study →

75,000+ retail outlets surveyed across projects. See all case studies →

Frequently asked questions

What is a mobile shop survey?
On-ground data collection from mobile and telecom retailers — handset and accessory stock, counter price and offers, recharge and activation presence, counter push and display — with geo-tagged, photo-backed records from each shop.
Is a mobile shop survey the same as mobile shop data collection?
Yes — the same fieldwork under different names. Both mean sending a trained person into mobile and recharge shops to capture verified, structured data on stock, price, presence and competitor activity.
Do you provide the app and the field people?
Both, end to end — the Anaxee Partner app, 40,000+ trained Runners, the back office, AI + human QA and a live dashboard. One partner, not just a form.
Can you reach mobile shops in small towns and rural markets?
Yes. With 40,000+ Runners across 540 districts and 11,000+ pincodes, we reach mobile shops and recharge points in Tier 2, 3 and 4 towns an urban panel can’t.

Run your mobile shop survey with Anaxee

From one city to all of India, Anaxee scopes, staffs, runs and verifies your mobile shop survey and data collection. Part of our retail shop survey and Go-To-Market work — see also our electronics shop survey.

AnaxeeNeed a mobile shop survey run end to end? Anaxee will do it.

Book a meetingCall

Tell us about your mobile shop survey

Share the cities and what you want captured — our team will get back within one working day.