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Annual Farmer Satisfaction Survey Template (Free Questionnaire + Action Mapping)
About Anaxee40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach
Use this template to run an annual satisfaction survey on your contract or network farmers. Keep it short, ask in the local language, lead with simple closed questions and a couple of open ones. Each section gives sample questions and the decision it feeds, so the output is a retention action plan. For how the result should look, see the report template; for the live service, the farmer satisfaction survey.
The template: eight sections
1. Farmer & farm profile
- Name, village, geo-tag; land size (band); main crops
- Years with your programme; share of their produce / inputs through you (band)
→ Turns into: the segments you cut every score by — by crop, region, land size and tenure.
2. Overall satisfaction & renew intent
- Overall, how satisfied are you working with [company]? (1–5, use a simple smiley scale)
- Will you continue with [company] next season? (Yes / Maybe / No)
- Would you recommend [company] to another farmer? (Yes / Maybe / No)
→ Turns into: your satisfaction index and the next-season churn-risk list — the headline for leadership.
3. Inputs & quality
- How satisfied are you with the seed / input / advisory quality?
- Do inputs reach you in time for the season? (Always…Never)
→ Turns into: an input-supply, quality or timing fix where scores are low.
4. Price & payment timeliness
- How fair is the price you receive versus your alternatives? (1–5)
- How satisfied are you with how quickly you are paid?
- Have you faced any payment delay or dispute this year? (Yes / No; if yes, what)
→ Turns into: a pricing or payment-process fix — late payment is the fastest way to lose a farmer.
5. Agronomy & field support
- How often does a field officer visit, and is it enough?
- How useful is the advice and support through the crop cycle?
→ Turns into: field-team density, training or beat-plan changes by region.
6. Procurement experience
- How satisfied are you with weighing, grading and transparency at sale / collection?
- How satisfied are you with logistics and the time it takes?
→ Turns into: a procurement, weighing or logistics fix at the collection points that score worst.
7. Trust & grievances
- Were any promises made to you not kept this year? (Yes / No; what)
- If you have a problem, do you know whom to reach, and are you heard?
→ Turns into: a grievance-redressal or communication fix — broken trust predicts drop-out.
8. Open: what should we change?
- If [company] could change one thing for you, what would it be? (voice or text)
→ Turns into: verbatim farmer quotes that move leadership — and themes you can count.
How to score it
Report, cut by the segments from Section 1: a satisfaction index (top-2-box % on the smiley/1–5 scales), a renew-intent rate (% answering “Yes”), and the churn-risk list (anyone answering “Maybe/No”). As ever, the value is in the cuts — which crops, regions and collection points are unhappy — because that is where retention effort goes.
From the template to a decision
Each low-scoring section already points at an owner and a fix (the “turns into” lines). Rank them — biggest satisfaction drag first, weighted by how many farmers it affects — into a short, owned retention plan before the next sowing. That ranked plan is the output; the score is how you got there. The report template shows the format.
Want the editable template — and someone to run it?
Anaxee can tailor this template to your crop and programme and run it on the ground across 540 districts, with a retention action plan at the end.
How Anaxee helps
Anaxee — India’s Reach Engine, a National Startup Award winner — adapts this template to your programme, draws the sample, and runs it in person across 540 districts in the local language, every response geo-tagged and verified on a live dashboard — then delivers the ranked retention plan. It is part of an annual satisfaction survey programme and sits alongside your farmer-network and sourcing work.
Get the editable farmer satisfaction template
Tell us your crop and programme — we will tailor the template and get back within one working day.
Frequently asked questions
How do you survey farmers who cannot fill a form?
What is the single most important thing to measure?
How do we make sure it produces actions, not just a score?
Can you run it for us?
The bottom line
A farmer satisfaction survey is worth running only if it keeps farmers. Build it backwards from the retention decisions — as this template does — ask in person and in the local language, score the closed questions, and end with a ranked plan. Use it yourself, or have Anaxee run it independently across India.
Talk to Anaxee — whichever way is easiest
