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Farmer Satisfaction Survey in India: Independent, On-Ground & Actionable

Nov 11 2026

Quick answer: A farmer satisfaction survey is an independent, on-ground check on how happy your contract or network farmers really are — with input quality, prices, payment timeliness, agronomy support and procurement — run by a neutral third party so you hear what farmers will not tell your own field staff. It gives you a satisfaction score and, more usefully, a prioritised action plan to keep farmers in your programme season after season.
AnaxeeAbout Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)3.4 lakh+ farmers reached in personIndia’s Reach Engine since 2016

For any agritech, FPO, seed, input or sourcing company, the farmer base is the business — and it quietly erodes every season. A farmer who feels underpaid, poorly supported or let down on inputs does not complain to your field officer; he simply sells elsewhere next harvest or drops out of the programme. An annual, independent satisfaction survey of your farmers catches that before it shows up as attrition — and tells you exactly what to fix.

What it measures

  • Inputs & quality. Seed, agri-input, advisory and service quality, and whether they arrive when the season needs them.
  • Price & payment timeliness. Whether the price feels fair and, just as important, whether payment arrives on time — the fastest way to lose a farmer.
  • Agronomy & field support. How useful and present your field team and advisory actually are through the crop cycle.
  • Procurement experience. Weighing, grading, logistics and transparency at the point of sale or collection.
  • Trust & renew intent. Grievances, broken promises, and how likely the farmer is to stay with your programme next season.

From satisfaction to an action plan

Knowing farmers are 72% satisfied helps no one on its own. So every question is built to point at a fix you can act on: low input scores point to a supply or quality change; late-payment complaints point to a finance-process fix; weak agronomy scores point to field-team training or density; procurement gripes point to a weighing or transparency change. Anaxee delivers a ranked list — the drivers costing you farmers, which regions and farmer segments they hit, and the specific action each one calls for — so your programme team leaves with a retention to-do list, not just a number.

AnaxeeFind out if your farmers will stay next season.

Anaxee runs an independent farmer satisfaction survey across 540 districts — and hands you the actions to retain your base.

Book a meeting

Why it has to be independent

A farmer will not tell your own field officer that the officer is the problem, or that your payments are late — he depends on the relationship. A neutral third party in the local language, with no stake in the answer, gets the honest version. Anaxee has gone back to contract and network farmers for companies to ask exactly this — are you happy, and will you stay? It sits alongside your farmer-network and sourcing programme and your agri field services.

How Anaxee runs it

Anaxee — India’s Reach Engine, a National Startup Award winner — designs the questionnaire, draws a representative sample of your farmer base, and sends trained field executives to meet farmers in person across 540 districts and 11,000+ pincodes, in the local language. Every response is geo-tagged and verified on a live dashboard, and you get a leadership report with the action plan. Run it each year for a retention trend — part of a full annual satisfaction survey programme.

AnaxeeProof — farmer fieldwork at scale
2,42,672farmers surveyedDeHaatRead case study →1,00,000farmers · 35 FPOsSamunnatiRead case study →1,77,522farmers · 225 districtsEscortsRead case study →

Contract and network farmers reached in person across all 26 states. See all case studies →

Related reading
Annual satisfaction surveyAnnual satisfaction survey →Farmer surveyWhat is a farmer survey? →Farmer satisfaction survey templateThe farmer survey template →
Anaxee team at work in the Indore office

AnaxeeWhat happens when you reach out to Anaxee

  1. Tell us about your farmer base — how many, which crops and regions, what you suspect — by form, WhatsApp or a call.
  2. A real person calls back — our Indore team, within one working day.
  3. We pilot it in one region — verified farmer feedback and a draft retention action plan.

A 150+ person team in Indore and 40,000+ field executives who have met 3.4 lakh+ farmers in person.

Talk to us about a farmer satisfaction survey

Tell us about your farmer base and what you want to learn — our team will get back within one working day.

    Frequently asked questions

    What is a farmer satisfaction survey?
    It is an independent survey of a company’s contract or network farmers, measuring how satisfied they are with inputs, prices, payment timeliness, agronomy support and procurement, and how likely they are to stay in the programme. Run on the ground by a third party, it produces an honest score and a set of retention actions.
    Why use an outside agency instead of our own field team?
    Because a farmer will not criticise the field officer he depends on, or admit he is considering leaving. An independent team, in the local language, with no stake in the answer, gets the truth — which is the whole point.
    Does it tell us what to do, or just give a score?
    Both. Each question is mapped to a fixable driver, so the report ranks the issues losing you farmers, shows which regions and segments they hit, and recommends the specific action for each — a prioritised retention plan.
    When should we run it?
    Typically once a year, after the main harvest or at the close of the season, so you build a year-on-year retention trend and can act before the next sowing. A mid-season pulse helps where issues move fast.
    How large a sample do you cover?
    From a focused study in a few districts to your entire farmer base across the 540-district network. The right size depends on how finely you want to cut the results — see survey sampling.

    The bottom line

    Your farmers already know whether they will stay with you next season. A farmer satisfaction survey, run independently and on the ground, asks them straight — and turns the answers into a ranked list of fixes your programme team can act on before the attrition shows up in your numbers. Do it every year and you have an early-warning system for the health of your farmer base. Anaxee runs it across India.

    AnaxeeTalk to Anaxee — whichever way is easiest

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    Written by the founder

    Govind Agrawal is the Founder & CEO of Anaxee Digital Runners — India’s Reach Engine. He writes on last-mile reach across Bharat, go-to-market, field data and climate-tech execution.

    More from Govind Agrawal → govindagrawal.com

    Anaxee Digital Runners