About Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Trusted by 350+ brandsIndia’s Reach Engine since 2016

Your distributor’s billing tells you what shipped. It doesn’t tell you whether your product is actually on the shelf, whether the planogram is followed, what price the store charges, whether the promotion is running, or what the competitor is doing at the same counter. A retail audit answers all of it — store by store, with proof.

Most retail-audit buyers face a choice between two half-solutions: a survey app that gives you software but no people, or a field agency that gives you people but a thin tech layer and shallow rural reach. Anaxee is built differently — a technology company with its own 40,000+ field network, so you get both, with the quality control in between.

What a retail audit covers

• Availability & out-of-stock — is your SKU on the shelf, and which competitor fills the gap when it isn’t.
• Planogram & display compliance — shelf share, facings, placement and whether your merchandising is actually followed.
• Price & promotion compliance — the actual shelf price, discount and whether the scheme is live and visible.
• Competitor & POSM — rival display, scheme and shelf share, plus your branding and POSM at the outlet.
• Outlet mapping & coverage — a full map of the outlets in a market, including the ones you’ve never reached.

Tool-only or agency-only — or all of it

A retail audit is only as good as the people and the quality control behind it. Software-only vendors hand you a form; traditional agencies hand you people but little technology and thin small-town reach. Anaxee gives you the whole stack — see the full picture on our retail shop survey page.

Where technology and AI change the game

Every audit runs on the Anaxee Partner app — 100,000+ downloads, proven on projects reaching 3 million+ people — with an inbuilt training program per form and inbuilt per-field payment management. Every visit is geo-tagged and time-stamped, with shelf and POSM photos flowing to a live dashboard and REST API. Then AI reads the field photos — flagging a shelf shot that doesn’t match the brief, de-duplicating outlet lists and catching audits that never really happened — before a human QA team validates every record. That quality layer, plus deep Tier 2–4 reach, is where Anaxee beats both the app vendors and the traditional audit agencies.

Proof on the ground — audits we’ve run

30,000shops · 9 categories · VidarbhaUdaanRead case study →14,500electrical & appliance shops · 4 statesAPAR IndustriesRead case study →25,000retailers · 50 citiesWelspunRead case study →

75,000+ retail outlets surveyed and audited across projects. See all case studies →

Frequently asked questions

Run your retail audit with Anaxee

Anaxee scopes, staffs, runs and verifies retail audits end to end across India. Part of our retail shop survey and Go-To-Market work — by category, see electronics, electrical, mobile and clothing shop surveys, and our retail merchandising audit.