Kirana & General Store Survey in India

Kirana & General Store Survey in India

An Anaxee Digital Runner surveying a kirana and general store in India
An Anaxee Digital Runner surveying a kirana / general store — stock, price and outlet data.
Quick answer: A kirana shop survey is on-ground data collection from general-trade stores — what each kirana stocks, availability of your products, price, competitor presence and which outlets exist — captured with geo-tagged, photo-backed proof. Anaxee runs it end to end across India: the app, 40,000+ Digital Runners, the back office and AI quality checks, as one partner.
AnaxeeAbout Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Trusted by 350+ brandsIndia’s Reach Engine since 2016

General trade — the kirana and general store — is still the backbone of Indian retail. For a consumer or durable brand, the questions are the same everywhere: is your product on the shelf, at what price, next to which competitor, and which of the lakhs of kirana outlets you’ve never mapped. A kirana shop survey answers it — store by store, with a photo and a GPS point behind every record.

The challenge is sheer density and spread: kirana stores run down every street and village lane in the country. Reaching enough of them, reliably, is a last-mile problem — which is what Anaxee is built for.

What a kirana shop survey captures

  • Stock & availability — which of your SKUs the store holds, and which competitor sits beside them.
  • Price & visibility — the shelf price and how visible your brand is vs the rival on the same counter.
  • Outlet census & mapping — a geo-located map of the kirana universe in a territory, including the shops you’ve never reached.
  • Retailer feedback & distributor verification — store owner sentiment and whether claimed outlets really stock you.

A tool is not a survey

A survey app doesn’t walk into a kirana store. The people, the back office and the quality control do — and that’s where most vendors stop. Anaxee gives you the whole stack; see the full picture on our retail shop survey page.

Proof — general trade at scale
30,000
shops surveyed for Udaan across Vidarbha — general trade across nine categories
Every target shop in 52 sub-districts, scouted shop by shop — the kind of general-trade density most agencies can’t cover.
Anaxee project for Udaan. Read the Udaan case study →

Where technology and AI change the game

Every visit runs on the Anaxee Partner app — 100,000+ downloads, proven on projects reaching 3 million+ people — with an inbuilt training program per form and inbuilt per-field payment management. Visits are geo-tagged and time-stamped, photos flow to a live dashboard and REST API, and AI reads the field photos to flag mismatches and fabricated visits before human QA validates every record.

AnaxeeProof on the ground — shop surveys we’ve run
30,000shops · 9 categories · VidarbhaUdaanRead case study →25,000retailers · 50 citiesWelspunRead case study →14,500shops · 4 statesAPAR IndustriesRead case study →

75,000+ retail outlets surveyed across projects. See all case studies →

Frequently asked questions

What is a kirana shop survey?
On-ground data collection from general-trade stores — stock and availability of your products, price, competitor presence, retailer feedback and which outlets exist — captured with geo-tagged, photo-backed records.
Can you map the full kirana universe in a territory?
Yes. Runners geo-locate and census the kirana outlets in a market, including the ones you’ve never reached. For Udaan we scouted every target shop across 52 sub-districts of Vidarbha.
Do you provide the app and the field people?
Both, end to end — the Anaxee Partner app, 40,000+ trained Runners, the back office, AI + human QA and a live dashboard. One partner, not just a form.
Can you reach kirana stores in villages, not just towns?
Yes — that’s our edge. With 40,000+ Runners across 540 districts and 11,000+ pincodes, we reach general-trade stores deep into rural India.

Run your kirana shop survey with Anaxee

From one district to all of India, Anaxee scopes, staffs, runs and verifies your kirana and general-store survey. Part of our retail shop survey and Go-To-Market work.

AnaxeeNeed a kirana shop survey run end to end? Anaxee will do it.

Book a meetingCall

Tell us about your kirana shop survey

Share the categories, the cities and what you want captured — our team will get back within one working day.