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With rising focus on climate action, carbon credits, and net-zero goals, tree plantation has become one of the key activities in carbon offset projects. But planting trees is just the beginning. To claim carbon credits, especially under international standards like VERRA or Gold Standard, you need to show proper proof of plantation- that trees are actually planted, thriving, and mapped properly.

So how do you prove a tree plantation project is real and meets validation standards in India?
Let’s break it down in a simple and practical way.

1. Geo-tagging and Satellite Mapping

The first step is to capture the location of plantation sites with proper GPS coordinates. This can be done using mobile apps with geo-tagging features. Tools like Anaxee’s Tech for Climate are very useful here- the system and app is easy to use, even for field staff with basic smartphones.

Each plantation site should be geo-tagged during the actual activity- like pit digging, sapling planting and follow-ups. Once uploaded, these locations can also be verified with satellite imagery, which helps confirm the scale and authenticity of the plantation project- especially helpful in large-scale Agroforestry projects in India.

 

2. Time-stamped Photos + Mobile Survey Data

Just GPS is not enough. You need visual and digital evidence of the tree plantation work.

Ask your on-ground team to take clear, time-stamped photographs showing: Before and after plantation work, Pit digging, sapling plantation, Regular growth updates (every 3-6 months) etc.

Also, use mobile survey forms to digitally capture:

 

1.Number of trees planted

 

2.Tree species

 

3.Land size and plantation area

 

4.Name and mobile number of land-owner/farmer

 

This kind of real-time digital data adds strong credibility to your plantation claim. 

3. Tamper-Proof Data Storage (Blockchain or Central Database)

Once your geo-tags, photos and survey data are collected, all of it should be uploaded to a secure and tamper-proof database. You can use a centralized cloud dashboard or go one step ahead and use blockchain-based systems.
Such digital records make carbon credit verification by external agencies much smoother. It also shows that your project is serious about transparency and traceability.

4. Third-party Verification

For any carbon credit project to be trusted, independent verification is important. Third-party validation agencies help audit your plantation data and cross-check what is submitted.
Anaxee works with such agencies to offer complete support – from plantation to proof to verification. This adds more value when you are selling credits to buyers or submitting to international standards.

5. Long-Term Monitoring is a Must

Planting trees is one part. But to claim carbon credits, you must prove that trees are alive and growing over time. So regular monitoring becomes part of your MRV (Monitoring, Reporting, and Verification) process.
Typically, you need to monitor plantations every 6 or 12 months. Anaxee’s tech and field network helps with consistent field checks, photo updates, and health assessments of planted trees. This ensures your agroforestry project in India stays compliant for long-term carbon validation.

A well-documented tree plantation with geo-tagging, digital proof, third-party validation, and regular monitoring is the backbone of any successful carbon credit project in India.

With the right tools and partners like Anaxee, even rural or community-driven plantations can be scaled and verified confidently. So if you’re planning an agroforestry or tree plantation project for carbon credits Connect with Anaxee today at sales@anaxee.com

 

Improved Cookstoves (ICS) have been introduced in many parts of India to reduce indoor pollution, save fuel, and improve lives- especially in rural households where traditional three stone chulhas are still common. But even after years of efforts and multiple carbon projects, the real on-ground impact of these cookstove projects remains limited.

At Anaxee, we believe it’s not because people don’t need ICS, but because the way these projects are being implemented needs to improve. And we are fixing that with the help of 100% baseline surveys and technology-driven distribution.

What’s Going Wrong in Many ICS Projects?
Most Improved Cookstove projects in India follow the same old method. A sample survey is done in the beginning to prepare a baseline, and then the stoves are distributed during the project rollout. But by the time the actual users are identified, it’s often too late.

Here’s what usually happens:

✅ The cookstoves are given to people who don’t need it, or worse, don’t use it properly.

✅ The ICS ends up sitting unused in a corner.

✅ As a result, fuel savings are low, and carbon credits are weak.

✅ The community doesn’t really benefit, and the project fails to create real, measurable impact.

 

What Makes Anaxee’s Model Different?
We do things the opposite way. Before distribution, we do a 100% baseline survey– not just a sample. That means every single beneficiary is verified, profiled and mapped.

Why is this better?

✅ Real data in your hands before starting the distribution

✅ Only the right families are selected- those who cook regularly on traditional stoves

✅ Better adoption rate, because the stove actually solves a problem

✅ Improved monitoring, since data is already organized

✅ Stronger carbon outcomes, which means better return for project developers

 

But How Do We Do 100% Baseline?
Doing surveys at such a large scale across rural areas sounds impossible. And yes- it would be, if you try to do it manually.
But at Anaxee, we use tech and mobile-based apps to collect structured data from remote locations across India. Our Digital Runners, a trained network of field agents, help us reach last-mile villages quickly and cost-effectively.

This means:

✅ Surveys happen fast

✅ Data is collected digitally (no paper work)

✅ Reports can be viewed in real-time

✅ Distribution is tracked and managed through our system

Why This Matters for Carbon Projects
Carbon credit calculations depend heavily on actual usage and impact. If stoves are not used correctly or regularly, your entire carbon revenue is at risk. By choosing the right households upfront and tracking usage over time, your carbon project becomes stronger, cleaner and more reliable.
Also, when you include technology from the start, your project can scale to 100,000+ households without losing quality or accuracy.

If you’re planning or running an Improved Cookstove project in India, and want to improve your baseline, adoption and monitoring process, talk to us.
At Anaxee, we’re already helping carbon project developers improve their project design and implementation across India.

 

Biochar is becoming a powerful climate solution in India and around the world. It not only helps to store carbon in the soil but also improves soil health, boosts crop yields and reduces the need for chemical fertilizers. This makes it a win-win for farmers and the environment.
India, with its vast agricultural lands, is emerging as a global leader in biochar-based carbon sequestration. Expanding biochar projects can help farmers grow more food, improve the quality of their soil and reduce their dependence on chemical inputs- all while fighting climate change.
Even big companies recognize the potential. For example, Google recently pledged to buy 100,000 tons of carbon removal credits through biochar projects in India. This shows how biochar is gaining importance as part of the global strategy to tackle climate change.

What is Biochar?

Biochar is a special kind of charcoal made by heating crop waste in a low-oxygen environment. This process is called pyrolysis. Instead of the waste burning and turning into smoke, its carbon is locked inside the biochar, which stays in the soil for hundreds of years. This not only improves soil fertility but also helps the soil hold more water, making plants healthier and stronger.

Two Ways to Make Biochar: Decentralized vs. Centralized Models
When it comes to making and using biochar, there are two main approaches- the decentralized model and the centralized model.

● Decentralized Model:
In this approach, farmers make biochar themselves on their own farms using small, low-cost kilns. This method is simple, affordable and helps farmers turn their crop waste into a valuable soil amendment. It also reduces air pollution from burning crop residues openly. This model is very scalable and benefits farmers directly. However, it can face challenges like inconsistent biochar quality, lack of technical training and difficulty in verifying carbon credits for climate projects.

● Centralized Model:
Here, an organization like Anaxee collects crop waste from many farms and processes it in large, high-quality biochar kilns. This ensures consistent and verified biochar production that meets carbon credit standards. It also takes the burden off farmers, who don’t have to manage production themselves. But this model needs more investment in infrastructure, transport and logistics to operate efficiently on a large scale.

Looking to scale your biochar climate projects in India?
Get in touch with the Best Climate Project Implementation Partner in India. Connect with us at sales@anaxee.com
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Want to Scale your Carbon Credit Efforts-
We have got the Tools, Team and Tech!

India’s retail market is huge, but it’s also very complex. For non-FMCG brands, the challenge is even bigger. Unlike daily use items where retailers ask for products themselves, categories like kitchen appliances, utensils, lubricants, batteries, tyres, and electronics don’t work the same way. These durable goods depend a lot on distributor and dealer networks to reach local retail stores.
Many brands believe that once they set up a distribution strategy in India, their retail coverage is done. But that’s not true. Often, they miss a big part of the market, especially in Tier 2 and Tier 3 cities. The reality is, distributors have limited reach– based on personal contacts, location choices, and credit rules. Because of this, rural retail markets and semi-urban towns stay untapped, even though they hold huge potential.

Some key data to consider:
● 88% of India’s population lives outside metros

● 70% of household consumption happens in these areas

● 85% of non-FMCG commerce is still offline
(Source: Internet)

We at Anaxee recently did a small study in 5 districts of Uttar Pradesh. In just the kitchen appliance and utensil category, we found 3,026 potential retail outlets that many brands are not reaching. This shows the gap between assumed coverage and real market presence.

So, the idea is not to replace distributors- but to support and strengthen the dealer network. Distributors do their best with the information they have, but there’s always more to explore. Some retail outlets remain unknown, smaller towns don’t get regular supply, and competition in distribution channels can block your product from reaching new shops.
What’s needed is a data-driven retail strategy- one that combines field insights, technology, and mapping tools. At Anaxee, our Digital Runners collect real-time data from on-ground retailers across India. With this, we help brands do retail outlet mapping, find missed retail opportunities, and optimize distribution.
From our experience, if the right approach is taken, brands can reach up to 90–95% of the relevant retailers, even in remote areas. It’s just about going a little beyond the traditional ways.

If you’re a CMO or marketing leader looking to expand your retail presence in small and semi urban towns and improve your channel performance, Let Connect on sales@anaxee.com

Anaxee recently conducted a comprehensive survey on electric vehicles (EVs) in Rajasthan and Delhi. This survey focused on understanding the usage patterns and electricity consumption of EV owners who received their vehicles in subsidies. The primary aim was to gather data to help claim carbon credits, promoting eco-friendly transportation solutions.

Anaxee received a list of EV owners from the client, focusing on those who had received/purchased EVs with a subsidy. Anaxee’s backend team contacted these EV owners to know their interest and availability for the survey.

Digital Runners, local to the EV owners’ areas, were assigned the task of visiting their homes. During the visit, Digital Runners explained the survey process to them and provided an adaptor for EV charging. This adaptor was essential for collecting data on electricity consumption.

Over the next few days, Digital Runners used Anaxee’s application to monitor and record data on the EVs’ electricity consumption. The application facilitated the capture of photographs of the adaptor, meter readings, the EVs, and their owners to ensure data accuracy and authenticity.

This unique data collection technology enabled seamless daily monitoring and data recording. The application was crucial for capturing comprehensive data points, including:

  – Electricity consumption readings.

  – Distance traveled by the EVs.

  – Visual confirmation through pictures.

 

The collected data provided valuable insights into the electricity consumption of EVs, which is helpful for the client to claim carbon credits.

By supporting the use of electric vehicles, the survey promotes a reduction in carbon footprint, cleaner air, and sustainable transportation solutions.

Anaxee’s survey in Rajasthan and Delhi showcases the effective use of technology and fieldwork to gather essential data on electric vehicle usage. This initiative not only supports environmental sustainability but also aids in the efficient claiming of carbon credits, driving further adoption of electric vehicles.

Anaxee was recently featured in The Financial Express, a leading Indian business publication. 

 

This Article highlights our ambitious goal of becoming India’s largest last-mile outreach and data collection network with a network of 100,000 digital runners by 2025.

 

While talking to Financial Express, Our COO, Arti Agrawal, sheds light on Anaxee’s unique approach to business, and the exciting plans we have for the future.

 

This Article talks about: 

Anaxee’s Diverse Service Offerings: How we empower brands & businesses with market mapping, data collection, order taking, surveys, and more.

 

The Power of Digital Runners: How our tech-enabled Digital Runners support businesses in reaching new customers.

 

Bridging the Geographical Gap: Anaxee utilizes local people to overcome geographical barriers and facilitate direct customer engagement.

 

Strategic Partnerships: How Anaxee has collaborated with leading e-commerce companies to expand their reach.

 

And What’s Next For Anaxee: A glimpse into our vision of removing geographical barriers and enabling data-driven growth for businesses across India.

 

Stay tuned for more exciting updates from Anaxee Digital Runners. 

Meanwhile, check out the full article here!

 

Link: https://www.financialexpress.com/business/industry-anaxee-aims-to-be-largest-last-mile-data-collection-network-with-100000-digital-runners-2652225/ 

Anaxee has implemented several CSR projects to make a positive impact, as well as carbon projects aimed at maximizing carbon credits for its customers. Similarly, Anaxee has implemented improved cookstove-related carbon and CSR projects, addressing the significant challenges faced in achieving clean cooking solutions in rural communities.

In the heart of rural India, where two-thirds of our population resides, lies a challenge that often goes unnoticed – the traditional three-stone stove. Despite government initiatives promoting clean fuel schemes, many families still rely on these raw stoves to prepare their daily meals.

These Traditional Stoves pose health and environmental risks. They require excessive amounts of wood, emit harmful smoke, and contribute to deforestation. Moreover, women often bear the burden of collecting wood from forests, facing challenges, especially during the rainy season.

At Anaxee Digital Runners Pvt. Ltd. we embarked on a mission to introduce advanced cookstoves to rural communities. These modern- Improved Cookstoves, designed with efficiency and sustainability in mind, offer a viable alternative to traditional cooking methods.

The Improved cookstoves, equipped with innovative designs, require less wood and produce minimal smoke. With a focus on maximizing energy efficiency, these stoves ensure that cooking is faster and more environmentally friendly. Importantly, they also reduce the health risks associated with indoor air pollution, benefiting the entire family.

Recognizing the financial constraints faced by many rural households, we have made these Improved cookstoves accessible through carbon projects. By carbon financing, we are able to provide these stoves at nominal fees to those in need.

Anaxee Digital Runners has been implementing improved cookstove projects across India with transparency and integrity. Through data-driven approaches, we ensure that these stoves reach the right beneficiaries and are utilized effectively. Our commitment to sustainability extends beyond distribution – we also provide ongoing support to ensure the proper usage and maintenance of these cookstoves.

To date, we have successfully delivered more than 1.25 lakh advanced cookstoves to rural communities, with our efforts continuing to expand. Each stove represents not only a cleaner cooking solution but also a step towards empowering rural households and protecting our environment.

“Technology is best when it brings people together.” Continue reading “Breaking Barriers #02: Uniting Students and Farmers Across Continents”

“Education is one thing no one can take away from you”.

Continue reading “Breaking Barriers #01: Arun’s Inspiring Journey to Higher Studies”

Anaxee Digital Runner on Doordarshan’s Startup Champions 2.0

Since childhood, We have all grown up watching shows like Ramayana, Mahabharata, Shaktiman, Malgudi days, and Byomkesh Bakshi on Doordarshan. All these shows made our childhood more fond and beautiful. That’s why we are more than happy when we get a chance to feature ourselves on the same Doordarshan.

We can not wait to tell you that we have been featured in the nationally acclaimed TV show “Startup Champions 2.0” on DD National and other DD networks like DD News & DD India. Sponsored by Startup India- ‘Startup Champions’ covers all the winners of the National Startup Award 2021 and provides a platform to showcase their ideas, journeys, and businesses to a broader audience.

As a National Award Winning Startup, Anaxee Digital Runners was honored to be selected for this prestigious program. Startup Champion highlights the journey of Anaxee Digital Runner, from its humble beginnings to its current success as a leading player by providing Last Mile Reach to its customers. It showcases the hard work, determination, and innovative ideas that have made our business what it is today.

Startup Champion’s host Paritosh Sharma -Founder of MBA Plus & Former Head of Bada Bussiness tells about Data Supremacy in this Digital world. And how Anaxee Digital Runners is making Data marks with 40000+ Digital Runners all over India. 

Link of Episode of Startup champion on DD National: Start Up 2.0: Prog’ witnesses National award-winning Startup Anaxee Digital Runner

We are grateful to the team at “Startup Champions 2.0” for giving us this opportunity and to our Digital Runners & customers who have helped us get to where we are today. We look forward to continuing to grow and innovate and being a part of this exciting and dynamic community.