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Consumer Satisfaction Survey in India: On-Ground, Independent & Actionable
About Anaxee40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach
Most consumer satisfaction surveys run online — which means they hear from the small, connected, urban slice of your buyers and miss everyone else. If your product sells across India, the people who decide your repeat sales are in towns and villages a web form never reaches. An independent satisfaction survey done on the ground gives you the real consumer verdict — and what to do about it.
What it measures
From satisfaction to an action plan
A CSAT or NPS number on its own tells you how you are doing, not what to change. So every question is built to point at a fix you can act on: quality complaints point to a product or QC change; value scores point to pricing or pack-size decisions; access gaps point to a distribution fix; after-sales gripes point to a service-process change. Anaxee delivers a ranked list — the drivers hurting satisfaction most, which consumer segments and regions they hit, and the specific action each one calls for — so your product and marketing teams leave with a to-do list, not just a score.
Hear from the consumers an online survey misses.
Anaxee runs an independent, on-ground consumer satisfaction survey across 540 districts — and hands you the actions to improve.
Why on-ground, and why independent
Two reasons it works. On-ground: a trained enumerator meets real consumers in person, in the local language, so you hear from the offline majority an online panel never touches — the natural companion to rural market research. Independent: consumers are more candid with a neutral party than with the brand itself, and a third party cannot be accused of cherry-picking the result. Together they give you a consumer verdict you can actually trust and act on.
How Anaxee runs it
Anaxee — India’s Reach Engine, a National Startup Award winner — designs the questionnaire, draws a representative sample of your consumers, and sends trained field executives to meet them in person across 540 districts and 11,000+ pincodes. Every response is geo-tagged and verified on a live dashboard, with AI flagging duplicates and contradictions, and you get a leadership report with the action plan — part of an annual satisfaction survey programme.
Proof — on-ground consumer fieldworkReal people reached in person across all 26 states. See all case studies →
What happens when you reach out to Anaxee
- Tell us about your consumers — who they are, where they are, what you want to learn — by form, WhatsApp or a call.
- A real person calls back — our Indore team, within one working day.
- We pilot it in one region — verified consumer feedback and a draft action plan.
A 150+ person team in Indore and 40,000+ field executives reaching real consumers across Bharat.
Talk to us about a consumer satisfaction survey
Tell us who your consumers are and what you want to learn — our team will get back within one working day.
Frequently asked questions
What is a consumer satisfaction survey?
How is this different from an online CSAT or NPS tool?
Does it just give a score, or tell us what to do?
How often should we run it?
How large a sample do you cover?
The bottom line
Your consumers already know whether they will buy you again. An on-ground, independent consumer satisfaction survey goes and asks them — including the offline majority an online form never reaches — and turns the answers into a ranked list of product, service and distribution fixes your teams can act on. Do it every year and you can see satisfaction move with what you change. Anaxee runs it across India.
Talk to Anaxee — whichever way is easiest
