Retail Merchandising Audit Services in India: Planogram & Display Compliance

Retail Merchandising Audit Services in India: Planogram & Display Compliance

An Anaxee Digital Runner auditing shelf and display merchandising at a retail store in India
An Anaxee Digital Runner auditing shelf layout, facings and display at a retail store.
Quick answer: A retail merchandising audit checks whether your in-store execution is actually happening — planogram compliance, share of shelf and facings, POSM and display, and visibility at the point of sale — captured with geo-tagged, photo-backed proof. Anaxee runs merchandising audits end to end across India: the app, 40,000+ Digital Runners, the back office, and AI that reads every shelf photo, as one partner.
AnaxeeAbout Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Trusted by 350+ brandsIndia’s Reach Engine since 2016

You pay for shelf space, planograms, POSM and displays — but once the trade spend leaves head office, nobody can see whether it actually landed. Is the planogram followed? Did the standee go up? Are your facings holding against the competitor, at eye level or buried on the bottom shelf? A retail merchandising audit answers all of it, store by store, with a photo and a GPS point behind every record.

The gap is never the checklist — it’s getting a trained person into enough stores, often enough, to catch execution as it really is. That’s a reach-and-reliability problem, which is exactly what Anaxee is built for.

What a merchandising audit checks

  • Planogram compliance — is the shelf set to your plan, or quietly rearranged by the store.
  • Share of shelf & facings — your facings and linear space vs the competitor on the same shelf.
  • POSM & display execution — posters, danglers, standees, gondolas and secondary displays actually up and intact.
  • Visibility & placement — eye-level vs bottom shelf, hotspot vs corner, and how prominent your brand block is.
  • Promoter readiness & pricing — whether the promoter, price tag and offer are in place as briefed.

A checklist is not a merchandising audit

A form app gives you the checklist; it doesn’t put a trained auditor in front of the shelf. The people, the back office and the quality control do — and that’s where most vendors stop. Anaxee gives you the whole stack; see the full picture on our retail shop survey and retail audit pages.

Proof — shelf-level audits at scale
75,000+
retail outlets surveyed and audited across Anaxee projects
30,000 shops for Udaan, 14,500 electrical shops for APAR, 25,000 retailers for Welspun — display, stock and shelf data captured shop by shop, geo-tagged and verified.
Anaxee project library. See all case studies →

Where technology and AI change the game

Merchandising is the one audit where AI earns its keep. Every visit runs on the Anaxee Partner app — 100,000+ downloads, proven on projects reaching 3 million+ people — capturing geo-tagged, time-stamped shelf photos. AI reads those photos to check the planogram, count facings and flag a display that doesn’t match the brief, while a human QA team validates against pre-set benchmarks. Results land on a live dashboard and REST API, so you see compliance by store, city and region in near real time — not a month later.

AnaxeeProof on the ground — audits we’ve run
30,000shops · 9 categories · VidarbhaUdaanRead case study →14,500electrical & appliance shops · 4 statesAPAR IndustriesRead case study →25,000retailers · 50 citiesWelspunRead case study →

75,000+ retail outlets surveyed and audited across projects. See all case studies →

Frequently asked questions

What is a retail merchandising audit?
A store-level check of in-store execution — planogram compliance, share of shelf and facings, POSM and display, visibility and placement — captured with geo-tagged, photo-backed records so you can see whether your trade spend actually landed on the shelf.
How is it different from a retail audit?
A retail audit is broader (availability, price, competition, outlet mapping); a merchandising audit zooms in on in-store execution — planogram, facings, POSM and display compliance. Anaxee runs both; many brands combine them in one visit.
Can AI really check planograms and facings from photos?
Yes. Anaxee’s AI reads the shelf photos to check planogram compliance, count facings and flag displays that don’t match the brief, with a human QA team validating against benchmarks before results reach you.
Can you audit merchandising nationwide, including small towns?
Yes. With 40,000+ Digital Runners across 540 districts and 11,000+ pincodes, Anaxee audits modern trade and general trade in metros and Tier 2, 3 and 4 towns alike.

Run your merchandising audit with Anaxee

Anaxee scopes, staffs, runs and verifies retail merchandising audits end to end across India. Part of our retail shop survey, retail audit and Go-To-Market work.

AnaxeeNeed a merchandising audit run end to end? Anaxee will do it.

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Tell us about your merchandising audit

Share the categories, the cities and what you want checked — our team will get back within one working day.