Feet on Street (FOS) Outsourcing in India: Managed Field Teams On Demand

About Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Trusted by 350+ brands & institutionsIndia’s Reach Engine since 2016

Feet on street – FOS – is the industry’s name for the field executives who do a brand’s on-ground work: the people who walk the market, onboard merchants, take orders, run demos, collect data and verify what is really happening. Every consumer, durable, auto, agri or service brand needs them. Almost none wants to recruit, employ and manage an army of them across the country – so they outsource it.

The question is how. The traditional route is a staffing agency that recruits FOS executives onto a payroll for you. It works, but it is slow, fixed-cost and hard to supervise once your people are spread across districts. This page explains FOS outsourcing, why running it yourself is expensive, and the managed, on-demand model Anaxee offers instead.

Why brands outsource feet on street

Running your own FOS team sounds simple until you price it out. To do it yourself, in every market, you have to: identify, interview, hire and train field executives; buy or build a tech platform with beat planning, GPS, photo capture and dashboards; hire a tech team to configure and maintain it; pay cloud and maintenance bills every month, forever; and stand up a back office for monitoring, follow-ups, quality checks and data analysis. Then you repeat it in the next state. That is a large fixed cost carried whether the field is busy or idle – and the hardest part, supervising people you cannot see, never goes away.

Three ways to get your FOS

Anaxee’s managed FOS model

Anaxee does not hand you a stack of CVs – it delivers the field work done and verified. The field executives are already there; five layers make them a workforce you can trust:

• The network. 40,000+ field executives across 540 districts and 11,000+ pincodes – local, tech-savvy, already onboarded. You deploy, not hire.
• The technology. An app plus live dashboard – beat routes, any form or task, geo-tag, timestamp, photos, API/ERP integration – so you see coverage build in real time, not a monthly report.
• The back office. A command centre that plans, assigns, tracks and escalates – the managed-service layer that supervises the field so your team does not have to.
• Training & payments. In-app training readies each executive for your task; payments and incentives are handled per completed, verified job – so the force is motivated and you run no payroll.
• Quality control. Geo-tag, timestamp and photo on every visit, a back-checked sample, and AI that flags suspect work – so a visit logged is a visit done.

What you can put feet on street for

• Field sales & order-taking – field sales outsourcing, go-to-market, retailer coverage, beat sales, product demos.
• Merchant acquisition & onboarding – sign-ups, activation, shop surveys and audits.
• Data collection & surveys – large-scale field surveys, market research, beneficiary data.
• Field verification & audits – asset, site and CSR verification, outlet and compliance checks.
• Agri & rural programmes – farmer and agri field services, scheme delivery and awareness.

Why a tech company runs FOS better than a labour contractor

The old FOS problem was control – how do you trust a field force spread across the country? Technology answers it, and it is why Anaxee is a technology company that fields people, not a staffing contractor. Every task runs on the app: geo-tag, timestamp, photos and the data itself, tied to a real person and place. AI reads the field photos and flags what does not add up – impossible locations, duplicates, visits that ran too fast – for re-verification, and scores productivity so your best executives get more work. It all flows to a live dashboard wired into your systems. A managed, tech-run FOS network is more auditable than an in-house team you can only partly see.

How Anaxee helps

Anaxee – India’s Reach Engine, a National Startup Award winner – runs managed field manpower / FOS outsourcing for brands, institutions and governments: 40,000+ field executives across 540 districts, with the technology, back office, training, payments and quality control in one place, delivered on a live dashboard. Deciding how to engage your field force? See on-demand vs full-time outsourcing.

Proof – FOS deployed on demand

30,000retailers onboardedUdaanRead case study →14,500shops coveredAPAR IndustriesRead case study →25,000leads · 225 districtsEscortsRead case study →

Field executives deployed on demand for brands – onboarding, coverage and lead generation. See all case studies →

Related reading

Field manpower outsourcing →On-demand vs full-time →Field executive hiring →

What happens when you reach out to Anaxee

1. Tell us the roles – the task, the geography and the volume – by form, WhatsApp or a call.
2. A real person calls back – our Indore team, within one working day.
3. We put FOS on it – a managed pilot, geo-tagged and QA-checked, on a dashboard you can open yourself.

A 150+ person team in Indore, a telecalling command centre and 40,000+ field executives on the ground – managed, not just supplied.

Frequently asked questions

The bottom line

Feet on street is non-negotiable for any brand that sells or serves on the ground – but building and running the team yourself is a heavy, fixed cost, and supervising it at a distance is harder still. A managed, on-demand FOS network turns that into a variable, verifiable service: you brief the task, a tech-run field force executes it across India, and you watch it happen on a dashboard. That is the field, outsourced the way it should be.