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Customer Satisfaction Survey Company in India: The Independent, On-Ground Agency

Nov 11 2026

Quick answer: Anaxee is a customer satisfaction survey company in India that runs the survey on the ground, independently — meeting your customers, retailers, dealers or farmers in person across 540 districts, in their own language. Unlike an online-panel or pure market-research firm, we own the field network that reaches offline Bharat, verify every response, and hand you a ranked action plan, not just a score.
AnaxeeAbout Anaxee

40,000+ Digital Runners · 540 districts · 26 states · 11,000+ pincodes of reach

★ Winner, National Startup Award (Govt. of India)Independent, third-party fieldworkTrusted by 350+ brands

When you search for a customer satisfaction survey company in India, you mostly find two kinds: online-survey tools that only reach people who click a link, and market-research firms that sub-contract the fieldwork. Anaxee is the third kind — an independent agency that owns the on-ground field network, so the survey actually reaches your customers, retailers, dealers and farmers where they are, and comes back verified.

Why hire an independent survey company

  • Honest answers. People will not criticise the brand to the brand’s own team. A neutral third party gets the truth — the whole reason to outsource it.
  • Real reach. An own field force of 40,000+ meets the offline majority an online panel never touches, in any Indian language.
  • Verified data. Every response is geo-tagged and time-stamped, with AI flagging duplicates and contradictions — no curbstoning, no made-up interviews.
  • A defensible number. An independently gathered index you can put in the annual report, a board review or an investor update.

Who we survey

Channel

Dealers & retailers

Dealer and retailer satisfaction — supply, margins, service, push.

Consumers

End buyers

Consumer satisfaction measured where buyers live, not just online.

Farmers

Agri partners

Farmer satisfaction — inputs, price, payment, support, renew intent.

What you get — an action plan, not just a score

A satisfaction number changes nothing on its own. We design every survey so each question maps to a fixable driver, then deliver a leadership report: the satisfaction index and year-on-year trend, the score cut by state, distributor and product, the verbatim voice of your customers, and a ranked action plan — what to fix, for whom, by when. That is what makes the engagement worth it.

AnaxeeNeed a satisfaction survey run across India?

Anaxee runs it independently, on the ground, across 540 districts — and hands you the action plan.

Book a meeting

How Anaxee runs it

Anaxee — India’s Reach Engine, a National Startup Award winner working with 350+ brands — scopes the study, designs the questionnaire, draws a representative sample, and runs the fieldwork in person across 540 districts and 11,000+ pincodes, every response verified on a live dashboard. It is best run as an annual satisfaction survey so you build a year-on-year trend. New to it? Start with what an annual customer survey is.

AnaxeeProof — on-ground surveys at scale
2,42,672farmers surveyedDeHaatRead case study →14,500shops · retail surveyAPAR IndustriesRead case study →29.8 lakhpeople reachedProject SwarakshaRead case study →

Customers, retailers and farmers reached in person across all 26 states. See all case studies →

Related reading
Annual satisfaction surveyAnnual satisfaction survey →Rural market researchRural market research →Satisfaction survey report templateThe report template →
Anaxee team at work in the Indore office

AnaxeeWhat happens when you reach out to Anaxee

  1. Tell us who you want to hear from — customers, retailers, dealers or farmers — by form, WhatsApp or a call.
  2. A real person calls back — our Indore team, within one working day.
  3. We scope and pilot it — a sample, verified responses and a draft action plan from one region.

A 150+ person team in Indore and 40,000+ field executives — an independent satisfaction read you can trust.

Talk to a satisfaction survey company that runs the field

Tell us who you want to hear from and what you want to learn — our team will get back within one working day.

    Frequently asked questions

    What does a customer satisfaction survey company do?
    It designs and runs a survey of a brand’s customers, retailers, dealers or farmers on the brand’s behalf, independently, and reports how satisfied they are and why. A good one does not just hand over data — it delivers a ranked action plan of what to fix.
    How is Anaxee different from a market-research firm or an online survey tool?
    Online tools only reach people who respond to a link; many research firms sub-contract the fieldwork. Anaxee owns a 40,000+ field network that meets respondents in person across India, in the local language, and verifies every response — so the result represents your whole base, including offline Bharat.
    Who can you survey?
    Customers, retailers and dealers, and farmers — anywhere in India. See the dealer, retailer, consumer and farmer satisfaction surveys.
    Do you just give a score, or recommend actions?
    Both. Each question is mapped to a fixable driver, and the report ends in a ranked, owned action plan — the issues hurting satisfaction most, where they are, and the fix for each.
    Can we run it every year?
    Yes — that is the ideal. Run as an annual satisfaction survey, it builds a year-on-year trend you can tie to the changes you make.

    The bottom line

    The right customer satisfaction survey company in India is the one that can actually reach your customers — honestly, on the ground, in their language — and turn what they say into decisions. Anaxee owns the field network to do it and delivers a ranked action plan, not just a number. Talk to us about your survey.

    AnaxeeTalk to Anaxee — whichever way is easiest

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    Written by the founder

    Govind Agrawal is the Founder & CEO of Anaxee Digital Runners — India’s Reach Engine. He writes on last-mile reach across Bharat, go-to-market, field data and climate-tech execution.

    More from Govind Agrawal → govindagrawal.com

    Anaxee Digital Runners